Our Story

We started Aleph in 2021 in aims to revolutionise the integrated  communications industry. Through Aleph, we aim to offer a 360 degree, unique perspective to all our clients through our expertise in traditional and new media channels. We have an in-depth knowledge of the exponentially growing market, and the ever-changing consumer attitude and behaviour.

Sara Hamad El Niel

Co-founder and Creative Lead

Sara is a well experienced communications specialist with a proven track record working in the industry. Sara has worked with some of the top communications agencies in the Middle East and UK markets, including Edelman, Golin MENA, Impact Porter Novelli and Hollicom. Sara holds a bachelor’s degree in Mass Communications, Public Relations from the American University of Sharjah and a Master of Science degree in Digital Media and Society from the University of Stirling.


Following half a decade of working with agencies, she has chosen to take a leap of faith and co-founded Aleph Creative Labs to offer her expertise to the market and pursue her passion for the comms industry.


Sara’s area of expertise includes traditional and digital strategic planning, creative design, web development, creative content development, copywriting, media relations and influencer marketing.

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Mania Abboud

Client Relations Specialist

Mania has been an expert in client relations and servicing for over 13 years working through different areas from banking to media alongside grand companies plus having a vast list of high-end comms and marketing contacts across all regional markets and sectors. 

After almost a decade and a half in the corporate world, she decided to venture with Aleph’s founders in a new journey, Mania's professional goal at this chapter of her career is to explore her passion for business and become a key player in the market where the sky is the limit.

Mania specializes in clients’ communications, relationship management, team management and customer care.

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Anmar Georges

Co-Founder and Business Development Lead

Anmar is a multi-skilled entrepreneur and veteran in the regional marketing and business development industry. He has rich experience in product management, business development, sales, and marketing. He has worked with some of the top fortune 500 companies in the world including Microsoft, Lenovo, Nokia and much more, designing and delivering highly successful marketing initiatives in their respective markets since starting his career in 2007.


Following a successful tenure with working at some of the top companies in the world, Anmar had decided to take his expertise and branch out into the business world himself and start his own successful businesses in real estate, marketing, and media.


After meeting Aleph’s co-founder and sharing a creative vision, Anmar decided to co-found Aleph Creative Labs and apply his invaluable industry expertise to the creative world.


Anmar’s area of expertise includes business development and operations management, product management, product sales and marketing, creative strategy, and client servicing.

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